B · LearningIntermediate35 min read

5. Prioritization: RICE

Product Thinking · 36 pages source format

Reach × Impact × Confidence / Effort. Useful for relative ranking — dangerous if you pretend the numbers are science.

Score a backlog

Same scale for everyone. Debate Impact and Confidence more than Reach.

RICE = (Reach * Impact * Confidence) / Effort
Reach: users/quarter
Impact: 0.25–3 scale
Confidence: %
Effort: person-months

Do this now

Score 6 items with RICE. Note where Confidence is low — those need discovery.

Margin note

Clear?