A · ValueIntermediate35 min read
3. Jobs To Be Done lite
Product Thinking · 36 pages source format
Users hire products to make progress in a circumstance. Focus on the job, not the persona costume.
What you'll learn
- Job stories
- Push/pull forces
- Competition for the job
Job story format
When <situation>, I want to <motivation>, so I can <outcome>.
When I’m onboarding a new teammate,
I want a single checklist of access + tools,
so I can get them productive without Slack archaeology.Do this now
Write 3 job stories for your case product. Identify what they use today instead.
Clear?
Switch interview (lite)
Ask someone when they last switched tools. What pushed them away? What pulled them in?
Do this now
Do one 15-minute conversation. Capture push/pull notes.
Clear?