A · ValueBeginner30 min read
2. Outcomes vs output
Product Thinking · 36 pages source format
Output = shipped features. Outcome = changed user/business behavior. Teams drown in output metrics.
What you'll learn
- Outcome examples
- Proxy metrics
- Feature factory smell
Rewrite the roadmap line
“Ship dark mode” → “Reduce night-session bounce by making reading comfortable.”
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Convert 5 feature requests into outcome hypotheses.
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Success metric
Leading vs lagging. Pick one metric you’d watch for 30 days after ship.
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For one outcome, name metric, baseline guess, and target direction.
Pro tip. If you can’t measure, define a qualitative signal and a review date.
Clear?