Manuals / Product Thinking / Ch 7

C · InfluenceIntermediate45 min read

7. Checkpoint: opportunity brief

Product Thinking · 36 pages source format

Write a one-page opportunity brief: job, outcome, risks, proposed bet, how we’ll know.

What you'll learn

  • Briefing PMs/leads

Ship the brief

Do this now

Share with a PM, designer, or tech lead. Ask: would you fund a spike?

Clear?

Checklist