Manuals / Basic UX Research Methods / Ch 3

SteadyBeginner30 min read

3. Synthesize

Basic UX Research Methods · 12 pages source format

Affinity map quotes → themes → one insight per theme → decision.

What you'll learn

  • Themes
  • Decisions

Insight = evidence + implication

“3/5 couldn’t find X → move X above the fold and rename the nav.”

Do this now

Write one insight with a product implication from a past support ticket.

Clear?

Checklist