A · PrinciplesBeginner30 min read
2. Why motion exists in product UI
Motion for Product · 36 pages source format
Orient, continuity, feedback, delight (last). If it doesn’t serve one of the first three, question it.
What you'll learn
- Four jobs of motion
- State change storytelling
Audit an app
Pick an app you use daily. Capture 5 animations. Label their job.
Do this now
Table: animation → job → helpful/noise.
Pro tip. Delight without clarity is decoration tax.
Clear?