Manuals / Motion for Product / Ch 8

C · JudgmentAdvanced30 min read

8. When NOT to animate

Motion for Product · 36 pages source format

Dense data, urgent errors, reduced-motion users, low-end devices, rapid repetitive actions — stillness can be the feature.

What you'll learn

  • Kill criteria
  • Motion budget

Don’t-animate checklist

Write team rules. Examples: no animation on table sort for >100 rows; no page-wide parallax.

Do this now

Publish a 8–10 line checklist. Apply it to kill one existing animation.

Clear?

Checklist