E · Campaign & PortfolioAdvanced50 min read
11. Portfolio case studies & presentation
Graphic Design · 52 pages source format
Problem → constraints → process → outcome. Not a dump of pretty frames. Write case studies recruiters and clients actually read.
What you'll learn
- Case study structure
- Process screenshots
- Outcome metrics (even fictional)
- Presentation narrative
Case study skeleton
Title, client/context, problem, constraints, process (3–5 images), outcome, learnings. 300–500 words.
- Problem — what needed solving?
- Constraints — time, audience, medium
- Process — sketches, iterations, grid/type decisions
- Outcome — what shipped; what you would do next
Do this now
Write case study draft for your campaign in Notion or markdown.
Clear?
Process over polish
Hiring managers trust messy middle screenshots. Show the squint test markup, failed color attempt, grid overlay.
Do this now
Add 4 process images to case study from your Process/ folder.
Clear?
Present aloud in 3 minutes
Interviewers ask you to walk through one project. Practice clock.
Do this now
Record yourself (phone OK) presenting the case. Watch once. Cut filler.
Clear?