BuildBeginner35 min read
2. Segments & consent
Email & Marketing Automation · 12 pages source format
Send to people who opted in for that topic. Suppress recent purchasers from “buy now” nags.
What you'll learn
- Consent
- Suppressions
Permission is the product
Double opt-in where required. Easy unsubscribe. Honor it fast.
Do this now
List 3 suppression rules for your list.
Pro tip. Automation without suppressions is how brands get hated.
Clear?