StartBeginner25 min read
1. Lifecycle > blasts
Email & Marketing Automation · 12 pages source format
Welcome, activate, retain, win-back. One job per email.
What you'll learn
- Lifecycle
- One job
Map the journey
Day 0 welcome, Day 2 tip, Day 7 invite to the key action. Stop when they convert or unsubscribe.
Quick check
Best default for a welcome email?
Do this now
Sketch a 3-email welcome flow with one CTA each.
Clear?