SteadyBeginner25 min read
3. Measure what matters
Email & Marketing Automation · 12 pages source format
Clicks and downstream action beat vanity opens (especially with privacy protection).
What you'll learn
- Metrics
- Tests
Test one variable
Subject line OR send time OR CTA — not all at once.
Do this now
Write one A/B test hypothesis for your next send.
Clear?
