Manuals / Communication / Ch 7

C · InfluenceAdvanced35 min read

7. Stakeholder communication & options memos

Communication · 36 pages source format

Executives want options with tradeoffs, not open-ended problems. One-page memos beat 30-slide decks.

What you'll learn

  • Options memos
  • Stakeholder mapping
  • Executive summaries

Options one-pager

Problem → 2–3 options → recommendation → risks → ask.

Do this now

Write a one-pager for a real or fictional decision.

Clear?

Stakeholder map

Who cares? Who decides? Who blocks? Tailor message to each.

Do this now

Map 4 stakeholders for a current project.

Clear?

Checklist