StartBeginner25 min read
1. Positioning
Personal Branding & Portfolio Building · 12 pages source format
Who you help + what outcome + proof. One sentence.
What you'll learn
- Audience
- Outcome
The one-liner
“I help X do Y so they can Z.” Example: “I help startups ship reliable Playwright suites so releases stop being scary.”
Quick check
Strong positioning focuses on…
Do this now
Write your one-liner and say it out loud twice.
Clear?